Coined by Cheskin, he recognized that "when people give an assessment of something they might buy in a supermarket or a department store, without realizing it, they transfer sensations or impressions that they have about the packaging of the product to the product itself...Cheskin believed that most of us don't make a distinction - on an unconscious level - between the package and the product. The product is the package and the product combined (Gladwell, p. 160)."
So what?
Dreams give us a direction but they stay in our heads.
We need to change dreams into visions that have actionable steps behind them. A person can dream for days but nothing will get done until you take the first step.
Need some help? Here is a snippet of an article that I read this morning that got me motivated:
2) Use "Minimum Viable Effort"
Want to floss more often? Okay, just floss one tooth. Sound silly? That’s fine. Just like your mom told you: focus on baby steps
Did you know that doodlers and fidgeters recall 29% more information (especially DULL information) in comparison to those who keep their hands idle?
Have you ever had a day where you wanted to get stuff done but the odds were against you? Maybe a day binge-watching shows and movies on Netflix? Or possibly, being scatter-brained and working on 7-10 things interchangeably in a day? Hopefully the steps below will help streamline your work practice for a better work day!
As ya'll know, I've been laying out 2016 with the help of this fabulous article. Melissa Joy Kong shares:
When you break your monthly sub-goals down like this, you basically create a detailed road map for making stuff happen. It seems so obvious, but no one plans like this. That’s why most people fail (in addition to not creating strategies to eradicate triggers that lead to wasting time).
