On Monday, January 22nd I sent out my first newsletter to 2 subscribers. Why? Because I continued to come across the message "start an email list" from multiple successful bloggers. That combined with the Rule of 7: Essentially, 'the rule of 7' is a marketing principle that states that your prospects need to come across your offer at least 7 times before they really notice your offer and start to take action. - via thebalance.com
When I started this email list, I wanted to start with WHY.
Building a Storybrand offers a great article that asks a few questions, my answers are in this article.