Michelle, from Making Sense of Cents said in her article How I Built a $1,000,000+ Blog:
"My biggest blogging mistake is that I waited until about two years ago to start an email list, and I waited even longer to take it seriously. I really can’t believe I waited so long!"
On Monday, January 22nd I sent out my first newsletter to 2 subscribers. Jenny and I (an extremely talented Script Supervisor that I met on the set of virgins! the series). Why? Because of the article above and hearing the message "start an email list" multiple times before. The Rule of 7 really worked.
The Rule of 7: Essentially, 'the rule of 7' is a marketing principle that states that your prospects need to come across your offer at least 7 times before they really notice your offer and start to take action. - via thebalance.com
When I started, I wanted to start with WHY. Building a Storybrand offers a great article that asks a few questions, here are my answers below:
1. What’s the big idea I want my audience to understand?
“Power is gained by sharing knowledge, not hoarding it” -Unknown
As I learn new concepts, I want to share them with other artists on the come-up around me. We can glow up together!
2. What’s the single most important action my customers can take when they get this email?
Share, share, and more sharing.
Share what motivated you.
Share if you feel attacked.
Share what you learned.
Share what you like.
3. How do my readers benefit when they take action? As the reader, what's in it for me (WII-FM)?
Not feeling alone.
When I started reading a ton of books, I would talk to myself a lot (lol it's weird, but it's true). I would talk aloud. And walk through the concept, thinking about how to apply it to my life. Sharing concepts on Instagram was helpful but limiting, so I chose to expand into newsletters and blogging.
Learning new information that is relevant.
Finding new resources and reading books that helped me.
4. What kind of image shows those benefits in action?
<——— This <3
5. What proof do I have that my customers’ lives will be better when they take action?
I've received many "Thank you" notes and testimonials from folks who find what I share valuable. Check out some of them here.
Now that you know all about my email list and why I’ve created it, subscribe today! Get a customized dose of information that goes directly into your email box and receive information that I don’t share on my website.